I understand all that, but why would they pay me money?

The answer to this question is very easy and boils down to one thing; Your time is worth their money! Think about it this way...if you are going to introduce a new type of tennis racket into the market, but you're unsure if it's needed or wanted, would you rather spend thousands of dollars on advertising, or simply pay 50 tennis players and find out their opinion about tennis rackets?

Okay, so how much can I really make taking paid surveys?

Compensation from survey companies can range from $1 up to $75 per survey, and most surveys take around 6-12 minutes to complete. There are some companies that offer points for completing a survey, and those points can then be redeemed for gift certificates, merchandise, cash and prizes. You can even be entered into raffles for prizes after completing certain surveys. No matter what the compensation, all legitimate survey companies will tell you up front, before you begin the survey, what the compensation will be. The more you take, the more you make.

How am I paid, and is that money taxed?

The market research company that sponsors the survey or focus group will send you your compensation, usually by mail. The money that they tell you the survey is worth is the amount you will receive by check. It is entirely possible to receive multiple checks from multiple research companies at various times of the month. Since you will be operating as an independent contractor, you are responsible for filing taxes on all the money you have earned, which most likely means adding the income to your personal filings.